I was recently reminded of how important a company's logo or image is, while driving down the street with my four year old son. You see, we are moving our business across the street next year, and to get a jump on things, our landlord has put a sign up to lease our building. Naturally, there is a realty sign in our front lawn area, which my son as seen at least two or three times.
The other day, as we were driving down the street, he suddenly, and enthusiastically shouted "Dad, that's what you have at
your work!" He was right. It was a "For Lease" sign from the same company is listing the building we're currently in. Pretty powerful stuff.
So here is where I could tell you that Dakota Lettering can help you with your business' image, sales and marketing. Maybe even drop a slick slogan: Grow your business...or Make sure your brand is recognized... or some other sappy, cheesy line. I could tell you that my son would love it if you bought from Dad's store. But that's not really my style. In fact, I think it's pretty obnoxious.
What I would like you to take away from this (one-sided) conversation, is that people do pay attention to what they see and hear. Whether you have a Pepsi budget or a "candy bar" budget, you can put together something that is memorable and consistent and it can have a positive impact on your business. And as we've learned today, a consistent look and graphic is definitely memorable - especially if you're marketing to four year olds.
Dakota Lettering is now carrying Cherokee brand nursing scrubs, pants and jackets. We've put the most popular styles on our web site, but there are many other styles and colors available. Ask
Jan Fisher about group discounts and purchasing programs.
We've been helping schools, clubs, basketball boosters, football booster, volleyball boosters and many others raise money for years now. Along the way, we've picked up some helpful pointers and ideas. Here are just a couple:
1.
Keep it simple! The more options people have, the more they'll want. Limit each fund raiser to a few different items, or if you can find a company that offers several dozen options and they can do it well (candy/popcorn/plant sales come to mind), try it and see how it works. Otherwise, keep your risk low, by offering a small selection of products.
2.
Inventory? We don't need no stinkin' inventory! It might seem tempting to buy those 300 t-shirts for $4 each, but if you only sell 100 of them, you really haven't made any money. And to make matters worse, you now have to find somewhere to store 4 boxes of t-shirts. Find a company that will work with you to take the risk of leftover inventory out of the equation.
3.
Know your support group Sure, your friends will buy almost anything you're selling to help support your cause. But wouldn't it be great if you could give them something they actually want? Spend a little time thinking about what you could offer that would be popular with your selling audience. You'll have a lot better results if you're selling something they want instead of what you think would be cool.
4.
Make it easy for your supporters to buy from you Everyone's busy today. So make sure there are as many different ways and times for them to buy from you. Your slogan should be "Buy a (widget) and support (our sports team) - it's too easy not to do!"
For more tips, suggestions and product ideas, contact Kellie Nienkerk. She'll make sure your fund raising project will pack a punch.
Welcome to our new web site. We are currently improving a few things and tweaking a few others. We'd love to get your feedback though to, so we can improve your experience. Thanks!